OptMsg Brand Kit
Complete guidelines for correctly representing the OptMsg brand — logos, colors, typography, and usage rules.
By using our brand assets you accept our Trademark & Usage Guidelines. OptMsg® is a registered trademark of OptMsg LLC. Patent pending.
Logo Overview
The OptMsg logo consists of an envelope icon shaped like the letter “M” with an integrated checkmark, paired with the wordmark OptMsg set in Figtree. OptMsg has four primary logo configurations, each available in three color treatments.
Blue M + Orange Checkmark
Use on white or transparent backgrounds. Primary full-color combination.
White M + Orange Checkmark
Use on Blue Gradient, flat Blue (#1A5CE0), and dark or transparent backgrounds.
Black M + Black Checkmark
Use on transparent backgrounds for B&W use cases: single-color print, embossing, engraving.
Official Brand Colors
Our palette is anchored by a bold blue and an energetic orange — communicating trust, security, and confidence. Use only the approved combinations below in all brand materials.
Orange
HEX: #f2571f
RGB: 242, 87, 31
CMYK: 0, 64, 87, 5
Blue Flat
HEX: #1a5ce0
RGB: 26, 92, 224
CMYK: 88, 59, 0, 12
White
HEX: #ffffff
Black
HEX: #000000
Light Gray
HEX: #f5f5f5
Dark Gray
HEX: #333333
Logo System
1. Icon Marks — “M Only”
Use Cases: App icons, favicons, social media avatars, small UI elements
2. OptMsg Only — Wordmark
Aspect Ratio: ~14:1 (Horizontal)Use Cases: Text-only contexts, loading states, simplified headers
3. M With OptMsg To The Right — Horizontal Primary
Aspect Ratio: ~3:1Use Cases: Website headers, email signatures, horizontal layouts, letterheads
4. M With OptMsg On The Bottom — Vertical Stacked
Aspect Ratio: ~1:1Use Cases: Vertical layouts, narrow sidebars, mobile headers, badges, merchandise
Primary Typefaces
OptMsg uses two typefaces. Figtree is our display, logo, and heading font. Noto Sans is our body and UI font. The tagline “Your Inbox. Your Rules.” is always set in Noto Sans Regular.
| Element | Typeface | Size | Weight | Usage |
|---|---|---|---|---|
| H1 | Figtree | 36–48pt | Bold (700) | Hero headlines, page titles |
| H2 | Figtree | 24–32pt | Bold (700) | Section headlines |
| H3 | Figtree | 18–22pt | SemiBold (600) | Subsection headlines |
| Body | Noto Sans | 14–16pt | Regular (400) | Main content |
| Small | Noto Sans | 12–13pt | Regular (400) | Captions, footnotes |
Typography Guidelines
Line height: 1.6–1.7× body, 1.1–1.2× headings
Maximum line length: 60–80 characters
Paragraph spacing: 16–24px between paragraphs
Tagline: Noto Sans Regular at 75–80% of wordmark size
Clear Space Requirements
Always keep a minimum breathing room around the logo equal to the height of the “M” icon on all sides. No text, images, or borders should enter this protected zone.
Icon Mark
Clear space = X (M icon height) on all sides.
Wordmark
Clear space = X on all sides of the bounding box.
Horizontal
Clear space applies to the full horizontal lockup.
Vertical Stacked
Clear space wraps the entire stacked configuration.
Can text touch the logo?
NO — No text may enter the safe zone under any circumstances.
Can borders touch the logo?
NO — No borders, edges, or frames may intrude on the clear space.
Applies at minimum sizes?
YES — Clear space rules apply at every size, even the smallest usage.
Logo Don’ts
These are absolute rules. Always use the official logo files — never recreate, modify, or reinterpret the logo in any way.
Never distort
Don’t stretch or change aspect ratio structures.
Never recolor
Use only approved color combinations directly.
Never rotate
Logo must always be level and upright.
Never add effects
No shadows, glows, or bevels.
Never use on busy or patterned backgrounds
Avoid placing the logo on complex grids, textures, or low-contrast graphics.
Never use against low-contrast backgrounds
Ensure clear readability limits against corporate backgrounds.
Most Important Rule
Never recreate — Always use the official logo files provided in this brand kit. Do not attempt to redraw, trace, or approximate the logo in any design tool.
Brand Name & Trademark Usage
Pronounced: opt-message
Always set in Noto Sans Regular
These guidelines explain how you must use and visually present our brand assets at all times. Your use of OptMsg brand assets indicates your acceptance of these guidelines. Full terms: Terms & Conditions and our official Trademark Policy.
- Use of our brand assets must be expressly authorized in writing by OptMsg LLC.
- Your use must not mislead consumers as to our sponsorship of, affiliation with, or endorsement of your company, products, or services.
- Our brand assets are our exclusive property. All goodwill resulting from your use of our brand assets will be solely to our benefit. Where used on a web page, include an embedded hyperlink to optmsg.com.
- Our brand assets must be used in a respectful manner. Do not associate our brand with illicit, illegal, or deceptive activities.
- “OptMsg” is a registered trademark owned by OptMsg LLC. All rights reserved.
- OptMsg’s opt-in router technology is patent pending. Do not make representations about our technology without prior written approval.
- The ® symbol should appear on first use of “OptMsg” in all official communications and marketing materials.
